Creative Direction
Specializing in creative strategy, e-commerce, editorial design, and branding for the fashion, beauty, and luxury markets. Laura implements a customer-centric point of view, using storytelling and data insights to deliver innovative, purpose-led visual experiences. She believes in a collaborative approach, uniting teams to accomplish business goals and increase productivity.
Featured Projects
Beautiful and engaging data-driven experiences for brands of all sizes.
Bloomingdale’s Digital Communication
Art direction & Design for Bloomingdale’s digital communication materials.
Bloomingdale’s Men 'Style Icons' Campaign
Art Direction & Design for Bloomingdale’s 2014 omnichannel 'Style Icons' Men's Campaign Launch.
Hudson’s Bay Editorials
Art Direction & Design for HBC’s Digital Editorial Content.
Fine Jewelry Brand Launch and Brand Identity
Creative Strategy and Brand Identity for the go-to-market launch of a Berkshire Hathaway-owned fine jewelry marketplace.
Hudson's Bay Digital Communication
Design Direction for Hudson's Bay digital communication materials.
Fine Jewelry Brand Communication
Creative Direction and Strategy for Berkshire Hathaway-owned fine jewelry marketplace.
Bloomingdale’s Editorials
Art Direction & Design for Bloomingdale’s Digital Editorial Content.
Silpada 2022 Campaign
Creative Direction for the brand’s seasonal campaign.
Hudson's Bay "ElfMyLife" Holiday Campaign
Concept and Design Direction for Hudson’s Bay 2016 omnichannel holiday campaign.
Silpada Brand Identify
Creative Direction for new brand identity.
Silpada’s Brand Communication
Creative Direction and Strategy for $25M revenue Berkshire Hathaway-owned, fine jewelry brand. Driving day-to-day digital communication and content strategy.
Silpada 2021 Campaign
Creative & Art Direction for the brand’s seasonal campaign.
Glamour Magazine
Graphic Design for Glamour Magazine, Condé Nast Publications.