Bloomingdale’s Editorials
Art Direction & Design for Bloomingdale’s Digital Editorials
Development, from initial concept to final design, of these elevated digital lookbooks and guides.
DELIVERABLES:
• Photoshoot concept & art direction.
• UX/UI wireframe design.
• Design concept and execution.
• Oversaw image retouching and final assets to production.
• Dedicated emails, social media & display banners, and any cross-platform collateral.
Career Shop Lookbook
This classification-driven crisp and modern lookbook shows the viability for the suits shops within the day-to-day functions. It contains tops vendors within these categories while generating excitement for customers through elevated imagery and engaging videos.
Men's Suit Manual
Development–from initial concept to final design-of this elevated and resourceful fit/style guide that enables customers to assemble a head-to-toe suiting look.
Ugg Lookbook
Special Project living in the brand shop, browse and search pages. The editorial highlights the fall collection from Ugg Australia. It features a mix of on-figure and still photography to show the 'how to wear' styles and also the great details.
Prom Lookbook
Prom project to support Bloomingdale’s 2013 party dresses. Trend-based and social media-driven, the lookbook directs traffic to Bloomingdale’s Prom events by engaging customers to interact with social media platforms thought-out the lookbook, creating excitement and anticipation for prom events while increasing store events’ online presence. Lookbook increased sessions by 40% to the prior year.
Eileen Fisher Lookbook
Creation -from initial concept to final design- of an engaging and practical lookbook to promote Eileen Fisher’s new spring trends, including a slide with tips from one of the tipsters on how to dress for each of the trends.
Fall Style Guide Lookbook
Designed a glamorous and striking lookbook to promote Bloomingdale’s 2011 fall trends. The lookbook included ready-to-wear and accessories.
Men’s Coats and Jackets Lookbook
From initial concept to final design I worked to build a useful and charismatic style guide to showcase 5 must-haves men’s coats for the fall. The project illustrates basic coats in a straightforward and user-friendly interactive environment. It presents coats & jackets from casual looks to more unexpected combinations.
Closet Essentials Lookbook
Creation -from initial concept to final- of an attractive lookbook to promote top 10 essentials for the fall. This complete project includes a 360 view for these basics, with different styling alternatives on each category.
Men’s Denim Guide
From initial concept to final design I worked to develop a resourceful fit guide to find perfect denim. The guide allows customers to shop by fit, body type, trend, and designer. This complete banner instructs and engages customers with a fun and appealing Dos & Don’ts editorial segment on denim trends.
Shop the Runway Lookbook
Concept and design interactive lookbook to showcase Bloomingdale’s runway collection on ready-to-wear and accessories. This designer-driven lookbook features top new arrivals from runway collections, revealing a strong fashion voice within the assortment.
Theory Lookbook
Developed an inspiring lookbook, which features the brand’s essentials for fall. Living on top of Theory shop, it uncovers different ways to style these basics while adding excitement through styling tips.
Intimates Fit Guide
Intimate Fit Guide supporting spring's seasonal intimate print book. The Guide includes a glossary, bra size calculator, brand-driven slides, and classification-driven pages, educating customers to help find the perfect bra online.
The Wedding Shop Lookbook
Designed lookbook to support Bloomingdale’s 2011 wedding & party dresses. This elegant and sophisticated project guides bride-to-be customers through the full wedding experience, in order to be flawless and stylish across all occasions.
Men’s Spring Style Guide
Conceptualized and designed an interactive lookbook guiding customers through a fun and charismatic category-driven experience. “He said, She Said” generates a fun and entertaining trend-focused dialogue to illustrate the must-haves for spring.
Men’s Fall Style Guide
This lookbook describes the perfect look for every occasion by personality. With x-ray vision of the looks, the project shows men’s fall trends in an amusing and striking approach, to have a 24/7 spotless outfit for every character.
