Silpada 2022 Campaign
Creative Direction for Brand Awareness Campaign
Everyday Stories Chapter 2: To Be Real
The campaign launched during Spring/Summer 2022 was inspired by the brand's seasonal campaign, “To Be Real”:
Inspiration: This concept riffs off of a core value of Silpada—authenticity. What does it mean to be real in an era of fake? Fake environments, fake food, fake lives delivered through an Instagram post. Authenticity is in short supply and consumers are savvy—they crave transparency. In this shoot, we’ll show Silpada’s commitment to REAL. Real people, real history, real silver. Real community. Real artisans. Real support. A real platform to amplify real voices. This is a rallying cry for female consumers everywhere to choose to shop “real.” This nicely ties into the product and the idea of getting back to core/ basics/what’s important.
Everyday Stories is all about expressing yourself in your own authentic way. It’s feminine, playful, approachable, confident relaxed, and friendly. A Lifestyle approach that makes REAL relatable.
Photography: Sarah Kehoe
Creative Direction: Laura Salvan
DP + Video Editing: Daniel Fry
Makeup: Shaina Ehrlich
Hair: Tony Kelley
Wardrobe Styling: Laura Pritchard
Set Design: Stockton Hall
Produced 15sec., 30sec., and 60sec. videos for organic and paid media. The goal was to drive brand awareness, clicks and video views and help position Silpada as a silver jewelry destination, women centered and community driven brand. These videos will target new customers as well as existing and/or lapsed customers.
