Hudson's Bay Digital Communication

Design Direction for Hudson's Bay digital communication material.

Design direction for all of Hudson's Bay interactive communication material, supporting both English & French sites through all categories of businesses verticals including; mobile, homepages, emails, category pages, social media banners, editorials, etc. Helping to define the brand and managing a team of interactive and production designers.
Collaborating with the creative and marketing teams to develop fashion-forward, on-brand visuals across all platforms ensuring the design of all elements is cohesive with the global branding. Defining digital brand guidelines, wireframes, and overall design standards.