Creative Direction
Specializing in creative strategy, e-commerce, editorial design, and branding for the fashion, beauty, and luxury markets. Laura implements a customer-centric point of view, using storytelling and data insights to deliver innovative, purpose-led visual experiences. She believes in a collaborative approach, uniting teams to accomplish business goals and increase productivity.
Featured Projects
Beautiful and engaging data-driven experiences for brands of all sizes.
Hudson’s Bay Editorials
Art Direction & Design for HBC’s Digital Editorial Content.
Hudson's Bay Digital Communication
Design Direction for Hudson's Bay digital communication materials.
Silpada 2022 Campaign
Creative Direction for the brand’s seasonal campaign.
Hudson's Bay "ElfMyLife" Holiday Campaign
Concept and Design Direction for Hudson’s Bay 2016 omnichannel holiday campaign.
Silpada 2021 Campaign
Creative & Art Direction for the brand’s seasonal campaign.