Bloomingdale’s Men 'Style Icons' Campaign

Art Direction & Design for Bloomingdale’s 2014 'Style Icons' - Men's Campaign Launch

More and more guys are taking inspiration from street style, so we decided to build a campaign around stylish New Yorkers. Real New York guys reinventing the fall look book.
The online lookbook features select Bloomingdale’s locations where customers in the store can browse the book on iPads in the men’s department. The company’s 59th Street flagship devoted windows on the Third Avenue side of the store to the initiative the month and a cocktail party in conjunction with T Magazine.
DELIVERABLES:
• Photoshoot concept & mood board.
• Interactive UX wireframe & final design.
• Concept, art direction & final design.
• Oversee image retouching and final assets to production.
• Dedicated email, social banners, media & display banners and cross-platform collateral.

The 'Style Icons' were photographed in their homes or at their businesses and the outfits they’re wearing can be purchased with a click of a “Shop the Look” button. Michael Williams of the style Web site "A Continuous Lean" helped select the guys, providing a diversity of occupations and age. Together, they settled on Antonio Ciongoli, creative director of Eidos; Armando Cabral, model, and shoe designer; Bruce Bozzi, executive Vice President of marketing of the Palm restaurant; Matt Hitt, model and musician; Michael Chernow, co-owner of the Meatball Shop; Nick Sullivan, fashion director of Esquire, and Stephen Cheuk, owner of S<10 training in TriBeCa. Each entry includes a short story about the man and details his style and favorite New York City hangouts. There’s also a quote about each man from Williams. For example, Williams calls Cabral “the epitome of good taste and good looks, much like Burberry, which he happens to be wearing here in spectacular fashion.”
Learn More at WWD Oct.2014 article