Hudson’s Bay Editorials

Art Direction & Design for HBC’s Digital Editorials

Women's Fashion Office Online Editorial

Concept and Desing for this full-page interactive editorial created to support HB's Digital Fall Campaign. This elegant and sophisticated project guides customers through the Fashion Office's trends for the 2014 F/W season. 

DELIVERABLES:
• Interactive UX/UI and wireframe design.
• Concept, design direction & final creative. 
• Dedicated email, media & display banners.  

Hudson's Bay Women's Fashion Office Online Editorial

Beauty Editorial

Full-page interactive editorial created to support HB's Digital Beauty. The project highlights key products for each look by category with application tips and tricks.

DELIVERABLES:
• Interactive UX wireframe design.
• Concept, design direction & final creative. 
• Dedicated email, media & display banners.  

Beauty Editorial

Olympics Editorial

Concept & Design for Hudson's Bay Canadian Olympics Digital Editorial

Hudson’s Bay Company, the Official Outfitter of the Canadian Olympic Team, is a leading supporter of Canadian athletes. The goal was to create an inspirational editorial that informs customers about HBCs philanthropic initiatives, specifically with the Canadian Olympic Foundation and CPC. Partnering with cross-functional teams along with COF to build an informative, evergreen, and fully responsive event, that not only shows the brand's heritage but also educates customers on HBCs initiatives.

Hudson's Bay Olympics Editorial